Echelon Fitness Plum Play 2020 Zray Xootz Plum Play Jilong

Echelon Fitness


Echelon 2020

Plum Play

Plum® Trampolines


2020 Zray

ZRAY Inflatable Standup Paddleboards



Bubble Scooters

Xootz Range

Plum Play

Exclusive at Canadian Tire



JLeisure Global



Delivering Sales Creatively

HyPoint3 is a North American Sales Agency, we directly supply the major retailers across Canada and the USA. Our Vendors include - Jilong, Plum Play, Echelon, Viatek, Zray Sports and Wilton Bradley. 



What's New
Echelon CES 2020

Echelon Fitness Spotlights Suite Of Connected Fitness Products At CES 2020

Echelon Fitness, the brand dedicated to changing the fitness category through smart innovation at affordable prices, is showcasing its expanded...

Echelon Fitness Online at Costco Canada

The Echelon Connect EX-5S is the latest and most innovative model in the Echelon spin bike portfolio. Complete with a...

Echelon Christmas Santa

ECHELON AVAILABLE ONLINE AT BEST BUY CANADA Echelon Connect ECH01 Upright Spin Bike The cardio-driven design of the Echelon Connect...

Walmart Plum

Plum Mist Range at Walmart

Plum® Premium Metal Single Swing and Glider with Mist The stylish textured metal frame of the Plum® Premium Metal Single...

Echelon Fit

Echelon Fitness is a new approach to fitness. Echelon knows its hard to find a workout that consistently fits your schedule, and home workout programs never seem to live up to their promises.

Echelon Fitness has created a professional, studio quality fitness experience that you can do on your time, and in the comfort of your own home.

Echelon classes have a variety of classes and programs that will be live and available on demand. These programs include studio level cycle classes, yoga and other core strengthening programs.

Watch the Video

Visit the Echelon Fit Website

Buy Echelon in Canada

Design | Develop | Distribute

ViaTek Consumer Products Group, INC

A world leader developing and marketing great products. We have great distribution partners in both retail and TV who enjoy the success of our products and the support Viatek offers its customers. With offices around the world and established factory partners, Viatek can ensure product success through manufacturing and worldwide distribution.

Brands Include: Fitnation, Night Stars, Arctica, Qbeam, Quirky, Echelon, Pearl, Seon, Hurricane, Mighty Jump and Smart Touch.

Visit the Viatek Website

Viatek Catalogue

Quality Plastic Leisure Products

Shanghai JILONG Plastic Products Co., Ltd. is an export-oriented manufacturer of plastic leisure products with a considerable experience in R&D ,high quality manufacturing and world wide sales. Sincerity, Practicality and Innovation have become our main business philosophy, which in over 20 years of development helped JILONG to become a successful manufacturer and formed a complete vertical industrial chain including 2 production line of PVC film, silkscreen printing, high frequency welding, sewing, packing, etc. Every year JILONG products reach customers in more than 50 countries in Europe, North America, Australia and Asia, etc. We aim to be one of the major suppliers of plastic leisure products all over the world.

JILONG is proud to have a professional R&D team which closely monitors requirements of the global market and safety regulations, and collaborates with foreign designers to develop new products and packages. Various technical parameters of each new product have been tested and verified by internal professional lab. Every year, JILONG supplies over 100 new PVC inflatable products to world-wide customers with superior design, quality and environmentally-friendly products. Currently JILONG has six product lines, i.e. WATERCRAFT, POOL, AIRBED, FUN GEAR, SPA, SUP series.

Watch the Video - Jilong Products

Visit the Jilong Website




Plum Play

Plum are the active play specialists providing the fuel for active imaginations to flourish and grow.

Teaching balance and co-ordination in physical play and giving presence to a pretend but fun-filled fantasy world, activity toys provide the playground for a cherished childhood.

From role play to trampolines, swing sets to sand pits, Plum has the toys for boys and girls of all ages, be they 18 months or 18 years.

Adventuring, exploring, developing new experiences and engaging with the world around them… the benefits of active play are profound as children begin to develop their physical skills, self-confidence and make sense of the world around them. Plum activity toys nurture curiosity and creativity in a safe and fun environment, allowing children the freedom of play and parents peace of mind.

Passionate about Play

Visit the Plum Play Website



Wilton Bradley

Wilton Bradley Ltd specialise in the design, development, sourcing and supply of quality consumer leisure goods, supplying their own branded goods to specialist retailers and sourcing a broad range of products for many of the world’s leading retailers and third party brand owners.

Each brand is distinctively positioned within the leisure, toy or sports consumer market. We pull together the expertise of our in-house design team, experienced specialist buyers and compliance teams, to present extensive and coherent product ranges.

Wilton Bradley Brands




Debra Norris

President & CEO

Debra Norris - CEO HyPoint3

Debra Norris - CEO HyPoint3

Debra has over 25 years of experience in the FMCG arena both in North America and Europe. 


Previous to Hypoint3 Debra was CEO of Nurise Group where her role involved strategy, overseeing financial and operational areas along with leading the team. She worked with all the major retailers in North America and a number of Factories in China. Vendors included Bestway Inflatables, Funrise Toys, Intercity Watch, Numark Industries and Aqua Leisure.


Her prior experience comes from working with a number of high profile companies in Europe in the areas of retail, management, logistics, e-commerce and start ups.  Companies include Merrill Lynch, BMW, HP, Kodak, eBay,, iForce Group, Power Wheels/Mattel, Toyzone & Today's Kids.

Samantha McGill

Sales Director

Samantha McGill - Sales Director HyPoint3

Samantha McGill - Sales Director HyPoint3

Samantha has 14 years of experience in the North American Retail Environment. 


One of her major strengths is relationship building with both her customers (the Major Retailers) and her Vendors. With a close attention to detail and good ear for listening to ‘what the buyer wants’ Samantha is recognised for bringing the right selection of product to the table.


Previous to Hypoint3, Samantha was National Sales Manager at Nurise where she grew the business significantly by increasing sales through extra listings along with selling to retailers previously untouched by the team. Vendors included Bestway Inflatables, Funrise Toys, Numark Industries and Aqua Leisure.


Charlotte Scott

Creative Director

Charlotte Scott - Creative Director HyPoint3

Charlotte Scott - Creative Director HyPoint3

Charlotte has 13 years of experience in design and operations in the North American marketplace.


Whether it is working with design on product or presentations Charlotte’s flair ensures we get exactly what the buyer wants and needs. Her meticulousness on the operational side complements her design skills and guarantees that the finished product will arrive on time and as presented.


Previous to Hypoint3, Charlotte was Brand Manager at InterCity Watch Canada where she designed watches, negotiated pricing with the Supplier and presented the ranges seasonally to the Buyers. With managing the merchandising companies and overseeing the B2B Customer Service, she was an integral part of the full cycle of product supply.